WIRB, a pillar of ethical research for 50 years, marked their golden milestone in style. As lead designer and art director, I orchestrated a campaign celebrating their legacy and continued leadership.
 

Bold visuals, warm hues, and impactful stories were the canvas. From the commemorative logo to social media bursts, my work brought their 50-year journey to life, highlighting their expertise and unwavering commitment to patient safety.
 

The result? A resounding industry echo. This campaign solidified WIRB's position as a trusted partner, celebrating their past and paving the way for a future of ethical innovation.