Philly: City of Brotherly Love, cheesesteaks, and...revolutionary history? Sure, we've got that, but Philly ain't stuck in 1776.
 

As designer for the "RE-PHL" campaign, I helped the Philadelphia Convention & Visitors Bureau shake off the dust and show the world a vibrant, modern city primed for your next meeting, convention, or simply a fresh weekend getaway.
 

Think playful jabs like "Bring your next event to Philly 2017, not 1776." As we weren't afraid to poke fun at our historical image, by pairing it with bold visuals showcasing Philly's thriving arts scene, innovative tech hub, and world-class culinary delights.
 

The result? More than just laughs. RE-PHL sparked intrigue, attracted new business, and ultimately, put Philly back on the map as a must-visit destination.